trophy, awards Asian Paints Sharad Samman 2020

Asian Paints Sharad Samman 2020

Asian Paints Sharad Samman

Asian Paints Sharad Shamman: A Cultural Kaleidoscope

Just over a century ago, twelve friends in Kolkata got together to organise the first Baroari ('baarah yaar' or 'twelve friends') Puja, that took the Durga Puja celebrations to the community at large. Neighbourhoods (paras), clubs and local committees today contribute to about 3,700 Sarbajanin ('for all people') Puja celebrations in pandals (temporary structures that house the idols) across Kolkata. From a festival celebrated at home by the land-owning elite, the pujas have become a common man's festival.

Cut to thirty-three years ago, a seed of an idea discussed over lunch by advertising pros Derek O'Brien and Sumit Roy, and poet Subhash Mukhopadhyay, led to the instituting of the Asian Paints Sharad Shamman Awards to honour the three best pujas or Shreshtho Pujas. In time, this would also include one pandal each for Discovery of the Year (Bauchorer Bismoy), Innovative Excellence (Nobo Nakshi), and Best Idol Maker (Best Pratima Shilpi).

The awards, facilitated by Asian Paints, sought to create a renowned and reputable platform of expression for both all strata of society. Pujas started becoming more culture-conscious as Rabindrasangeet and Vedic mantras replaced Bollywood music, and traditional idols made a comeback. More importantly, it ensured that musical forms, traditional arts and crafts, and community celebrations imbibed with religious fervour, all remained intact in the face of commercialism over the years.

Interestingly, the traditional art forms evolved as the puja celebrations became more inspired and innovative. Pandal illuminations have gone from the customary Chandannagar style of tulip-shaped lights on wooden frames, to spectacular theme-based lighting that uses flashing bulbs and animation to depict current events. Another pleasing touch was the elaborate decorations devised from pristine white material known as daaker saaj - so named because it originally came via the post (or 'daak') from Europe, until it began to be manufactured locally.

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  • If your Puja site address is out of the 16 Zones provided in the map, you will not be entitled to take part in the Asian Paints Sharad Shamman 2019 and your entry will be not qualified.
  • Contest is only open to residents of India.
  • All entries must be received at www.sharadshamman.asianpaints.com
  • Post submission, we will first verify all the details and post verification we will confirm the registration. Pandal members will be able to check the status online.
  • All decisions of the judges are final.
  • Above details will be put on website once shortlisted in top 12.
  • All matters will come under the jurisdiction of local courts of Mumbai.
  • Contest is not open to agencies, employees or contractors of Asian Paints and companies connected with the prize draws, or their families.
  • We will list winners' names and locations on our website for at least one month after the prize draw.
  • We reserve the right to publish the name(s) and location(s) of winner(s) in the website and on Facebook.
  • We reserve the right to cancel or suspend any prize at any point, without liability to the prize-givers or winners.
  • Our decision is final on all matters and we will not enter into any further correspondence.
  • By entering, you agree to be bound by these rules in relation to this registration.
  • Registration doesn't guarantee participation in APSS 2019.
  • Puja Committees are requested to mail a copy of their Police permission to apss@creocraft.in.
  • Asian Paints Sharad Shamman, is restricted to only Kolkata.
  • THE JUDGEMENT OF THE JURY IS FINAL AND BINDING.
  • ASIAN PAINTS INDIA LIMITED RESERVES THE RIGHT TO DECIDE WHETHER THE PUJA FALLS WITHIN THE GEOGRAPHICAL BOUNDARY LIMITS OF THE COMPETITION ( AS STATED IN THE MAP ENCLOSED).
  • REGISTRATION DOESN'T GUARANTEE PARTICIPATION IN APSS 2019.
  • PUJA COMMITTEES ARE REQUESTED TO MAIL A COPY OF THEIR POLICE PERMISSION TO apss@creocraft.in.

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