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Asian Paints Sharad Shamman

Durga Puja Awards
ASIAN PAINTS
SHARAD SHAMMAN

Asian Paints Sharad Shamman is an excellence award given to the best decorated Durga Puja Pandal in Kolkata. Since its inception in 1985, Asian Paints Sharad Shamman has been heralded as the true achievement for excellence in decorating the abodes for Goddess Durga. As time has progressed there have been numerous awards being given by many other companies for creative excellence, but still Asian Paints Sharad Shamman is considered the most important award and the rightful judgement for excellence. It is a trend setter for all the later awards.

Award Category Award Year Contact Details

Total six awards are given to six puja pandals. When Sharad Shamman started in 1985 only three awards were given to three Best Puja pandals. From 1994 a special award called "Discovery of the Year" was introduced to honour a completely unknown pandal for its excellence. This 4 categories were continued for the next six years. But in 2000 Asian Paints felt the awards were too similar, there was no demarcation to identify Best Decoration of the pandal or the Best looking Idol. Hence in 2000 two new categories were introduced - "Creative Excellence", which focussed on the Best decorated Pandal, and "Best Artisan", given to the artist of the Best looking Idol. At present these six categories represent Asian Paints Sharad Shamman.Some of the parameters for awarding the pandals include the overall beauty and grandeur of a pandal based on a chosen theme, the beauty of the Durga protima, how well the sanctum of the protima has been shown, and the finesse in the work done on the pandal.

Some of the parameters for awarding the pandals include the overall beauty and grandeur of a pandal based on a chosen theme, the beauty of the Durga protima, how well the sanctum of the protima has been shown, and the finesse in the work done on the pandal.

Content Courtesy: sharadshamman.asianpaints.com

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